Privacy Policy

Last Updated: January 2025

Farmchoice (“Company”, “we”, “us”, or “our”) is committed to protecting your privacy and safeguarding your personal information. Your trust is extremely important to us. This Privacy Policy explains how we collect, use, store, process, and disclose your information when you use our website, mobile application, or any associated platforms and services (collectively, “Services”).

By accessing or using our Services, you agree to this Privacy Policy and our Terms of Use. We encourage you to review this Policy periodically to stay informed about how we handle your data.

If you have questions or need any clarification, please contact us at:

privacy@farmchoice.com

Applicability and Scope

This Privacy Policy applies to all information collected by Farmchoice through our Services, including communication via email, SMS, or any electronic channels linked to the Services.

It does not apply to information collected by third-party services or partners that have their own privacy policies. We recommend reviewing their respective policies when required.

By registering or using our Services, you consent to the collection, use, disclosure, and storage of your personal information as described here. If you do not provide required information, we may not be able to offer certain features or Services.

Permissible Age

Our Services are intended for individuals aged 18 years or above, unless allowed under applicable local laws. We do not knowingly collect personal information from users under the permissible age.

Information We Collect

Farmchoice collects two types of information:

1. Personal Information

Information that can identify or be linked to a specific individual, such as:

• Name
• Mobile number
• Email address
• Address and postal code
• Password
• Gender, date of birth, and optional profile details
• Billing and payment information
• User-generated content (feedback, order details, communication logs)

2. Non-Personal Information

Information that does not directly identify you, such as:

• Device details
• IP address
• Browser type
• Location data (approximate or precise, based on permissions)
• App usage data
• Cookies and tracking data
• Browsing behavior and interactions

We collect information:

• Directly from you (when you register, order, fill forms, upload content, or contact support)
• Automatically (through cookies, analytics tools, device sensors, and in-app behavior)
• From third parties (social media sign-ins, marketing partners, payment gateways, etc.)

Information You Provide to Us

This may include:

Account and Profile Information

Name, phone number, email, delivery address, profile details, etc.

Order and Transactional Information

Order history, payment method, billing details, and related data.

Communications

Emails, chat messages, calls with support, messages exchanged with delivery executives, survey participation, and customer feedback.

Uploaded Content

Feedback, reviews, photos, or videos you upload on our Services.

Contacts Information (Optional)

If you choose to provide contact details of friends/family for certain features or referrals, you confirm you have their consent.

Event / CCTV Footage

Images or videos recorded during store visits, events, or for security purposes.

Information Collected Automatically

We automatically gather certain data such as:

• Device information and identifiers
• Usage analytics (pages viewed, app features used, session duration)
• Location data (GPS/Bluetooth/Wi-Fi based – with your permission)
• Last visited URL
• Crash logs, error reports, and diagnostic data
• Installed app information (with permission) for personalization
• Cookies, web beacons, pixel tags

Information from Third Parties

We may receive information from:

• Social media logins (Facebook, Google, etc.)
• Marketing and advertising partners
• Delivery partners or service providers
• Payment gateways
• Research agencies

This data is combined with the information we collect through the Services.

How We Use Your Information

Farmchoice uses your information to:

• Provide, operate, and improve our Services
• Process your orders, payments, refunds, and deliveries
• Personalize your experience and product recommendations
• Handle customer queries, complaints, and support requests
• Communicate updates, offers, or important notifications
• Enable relevant advertisements and promotional activities
• Conduct research, analytics, and Service improvements
• Detect and prevent fraud, abuse, or suspicious activities
• Enforce Terms of Service and protect our legal rights
• Conduct internal audits, training, and quality checks
• Comply with legal and regulatory requirements

We may also anonymize or aggregate your information for analytics or research purposes. Such data cannot identify you and is not restricted by this Privacy Policy.

Payment Card Information

When you make payments, we may collect your payment details and share them with PCI-DSS compliant payment processors.

All payment data is encrypted using industry-standard security measures.

How We Share Your Information

We may share your information with:

1. Subsidiaries & Affiliates

Entities under the same ownership or group as Farmchoice.

2. Service Providers

Delivery partners, payment gateways, marketing agencies, hosting providers, auditors, survey agencies, or customer support partners.

3. Sellers / Brands

For grievance redressal, promotions, contests, or product-related inquiries.

4. Legal Authorities

When required by law, court order, or government request.

5. Business Transfers

During mergers, acquisitions, restructuring, or asset transfers.

6. With Your Consent

For marketing or services that require optional permissions.

Your Choices & Rights

You may:

• Review and update your account information
• Manage notifications and communication preferences
• Request deletion of your account
• Opt out of promotional messages

Certain rights may be restricted based on legal or contractual obligations.

If you request deletion, your data will be removed from active systems but may remain in secure backups for legal and security purposes.

Security Measures

We implement physical, technical, and administrative measures to protect your data, including:

• Encryption of sensitive data
• Secure servers and firewalls
• Access controls
• Regular audits and monitoring
• PCI-DSS compliant payment processing

However, no digital transmission or storage method is completely foolproof. You are responsible for maintaining the confidentiality of your login credentials.

Third-Party Links

Our Services may contain links to external websites and services. Their privacy practices are not governed by this Policy. Please review their policies before sharing personal information.

Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on this page with the updated date. Continued use of the Services signifies acceptance of the updated Policy.

Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@farmchoice.com

Company: Farmchoice